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‘Serious business’: Influencer degree launches in Ireland

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An Irish university launched a four-year-long bachelor’s degree in Content Creation and Social Media.

Surveys show that most Gen-Z youths – those born between 1997 and 2012 – would consider a job as a vlogger, YouTuber or professional streamer.

The idea grew out of a summer crash course Digital Hustle launched by McCormick that was taught by TikTokers and attracted 350 applicants for 30 places. “My friends tell me I talk a lot so I thought I might as well make money out of it and try this course,” Harry Odife, 22, told AFP in the campus TV studio during a roleplay exercise.

The most prominent, such as YouTube challenge stunt creator Mr Beast and gaming vlogger KSI, tap vast online audiences, earning huge sums per sponsored post or via brand sponsorships and advertisements.

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