Image: Flahavan's Image: Flahavan's IT’S OLDER THAN the Irish state by more than a century, but Waterford-based oats business Flahavan’s is giving more youthful food brands a run for their money.
With origins dating back to 1785, Flahavan’s is now a seventh generation family business fronted by managing director John Flahavan, pictured above. “We would be very conscious of the need for our products to appeal to younger users as well as older users,” Noonan says. According to Noonan, the company has a good track record on new product introductions. “We would probably see that 10% to 15% of our products have over periods of time failed ,” he says.While Flahavan’s has grown its domestic sales by rolling out new products ranges, it is also aiming to increase its export business, which today accounts for about a quarter of overall turnover.