Future of Business: Baidu’s Robin Li on the Technology Trends that Will Transform Business

Baidu launched in 2000 as a search engine platform. Two decades later, it’s become one of the few companies in the world that offers a full AI stack. Its core businesses span mobile, cloud, intelligent driving and other growth initiatives, and its products and services have attracted hundreds of millions of users and hundreds of thousands of enterprise customers. Leading all of that is co-founder, CEO, and chairman.

ADI IGNATIUS: Now, from my perspective, maybe this is a US perspective, there was a huge wave of excitement about AI — particularly with the release of generative AI products. You’ve talked about search, there don’t seem to be a lot of or as many interesting use cases as maybe some of us had expected by now.

ROBIN LI: Yeah, you mentioned closed source, but I would prefer call it a commercial-grade model, foundation model. I think when you look at the most advanced language model or foundation model, most of them are closed. And when people talk about open source, it’s kind of misleading to me. It’s different from the open source of Linux or Python because for an open source model, what you basically get is a bunch of parameters.

ADI IGNATIUS: So you’ve talked about the inevitability of robotaxis putting human drivers out of work. I’m curious your perspective, you can’t talk about AI without at least discussing the issue of job displacement more broadly. What do you think? Do you think AI, generative AI, will replace humans on a large scale? And if so, how do we prepare for that?

ROBIN LI: Yeah, I do see some differences. The most obvious difference is that China is more application-driven. We hear more about what kind of applications can benefit from this kind of frontier models. And a lot of startups are trying to find ways to leverage the power of foundation models. Companies like Baidu, our strategy is to reconstruct and rebuild almost every one of our existing products based on the ERNIE Bot foundation model.

ADI IGNATIUS: Okay. I want to get to a couple of audience questions. And there are a couple — one from CLJ, one from Vicky, not sure where they’re from. But they’re both asking about sustainability and environmental costs.

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