Book Review: ‘The Next Dimension: How To Use Augmented Reality For Business Growth In The Era Of Spatial Computing’ By Tom EmrichThe Next Dimension
An experienced executive with leadership roles at Augmented World Expo, 8th Wall, and Niantic, Emrich provides a detailed reakdown of how AR is already transforming industries, from retail and healthcare to entertainment and education. Case studies punctuate each chapter, showcasing how companies like IKEA and Snap have successfully integrated AR to drive customer engagement and business growth.
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