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HO CHI MINH, Vietnam – Philippine fast-food giant Jollibee on Thursday, December 12, opened its 200th store in Vietnam — its largest international market and overall ranks second next to the Philippines. Jollibee Foods Corporation first brought its flagship brand to Vietnam in 2005. It took nearly a decade before it reached 50 stores in 2014 and it has since continued to expand, reaching 100 stores in 2017 and marking 150 in Vietnam in 2022.“Vietnam plays an important market to JFC. Jollibee Vietnam is the largest market outside the Philippines.
The beloved Filipino brand has grown to be among the top 3 quick service restaurants in Vietnam, company executives say, where Chickenjoy is served without its signature gravy.Jollibee’s signature sweet-style spaghetti, on the other hand, is also available in Vietnam and tastes almost exactly the same.