Wellness tourism is changing South Africa's tourism industry.Wellness is now a larger market than many global mega-industries, including IT, sports, and pharmaceuticals.
The Global Wellness Economy Monitor 2024 presents an optimistic outlook for the global wellness industry, serving as a catalyst for growth inFor South Africa, this report highlights significant opportunities to leverage its rich natural assets, indigenous healing practices, and increasing consumer demand for sustainable, personalised wellness experiences.
“With our world-class natural resources, rich cultural heritage, and unique indigenous healing traditions, our country has the potential to become a leading wellness destination in Africa.”De Freitas highlights a critical alignment between global trends and South Africa's local market dynamics, particularly in the area of personalised wellness experiences.
The Global Wellness Economy Monitor 2024 emphasises that nature-based therapies and personalised wellness are not only rising trends but also key factors in consumer decision-making when choosing a wellness destination. “By integrating sustainable practices into our wellness offerings, we can attract conscientious travellers who want to ensure their wellness journey also supports local communities and the environment.”
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