I turned a wellness side hustle into a full-time business that made over $1 million in sales its first year: I'm ‘doing what I set out to do as a kid'

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I turned a wellness side hustle into a full-time business that made over $1 million in sales its first year: I'm ‘doing what I set out to do as a kid'
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Marina Khidekel couldn’t find the anxiety-relieving weighted plushie she wanted, so she decided to create it herself. She launched Hugimals World in 2022.

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I turned a wellness side hustle into a full-time business that made over $1 million in sales its first year: I'm ‘doing what I set out to do as a kid'as a journalist and editor to launch a brand of weighted stuffed animals, my friends and colleagues were shocked. Frankly, I was too. But I knew myStreaming 24/7: Watch NBC 5 local news and weather for free wherever you are

I commissioned an experienced toy designer I found online to work with me on my very first prototype. But there was a problem. The company I'd licensed to was bought by a media company that didn't put out any physical products. I had to use savings to buy back, ship, and store more than 10,000 units of Hugimals inventory that had already been made while I decided what to do next.

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