The price of gold rose dramatically in 2024, eventually reaching $2,790 per ounce in October before moderating slightly. This consistent uptick in price has sparked new interest in gold investing, with some people considering the addition of gold jewelry to their investment mix. But turning gold jewelry into a smart investment isn't as simple as it might seem.
Below, industry experts discuss what makes jewelry different from other gold investments, and add insight into whether it can be a worthwhile portfolio addition. Find out more about the benefits of gold investing. Is gold jewelry considered an investment? Experts weigh in Many serious investors prefer gold bars and coins. But gold jewelry may offer unique potential — provided that you have careful buying strategies and realistic expectations. The case for gold jewelry as a solid investment 'Gold can be a great investment if you buy it for the right price,' says Matt Harris, a consignment jewelry and gem expert at Curated Fine Jewelry. He recommends looking for plain gold pieces such as chains, rings and bracelets through consignment shops, private marketplaces and pawn shops. You may find prices just slightly above gold's spot price. Unlike standard gold bars and coins, jewelry offers potential value beyond its metal content. 'The design, craftsmanship quality and brand name can influence the value of gold jewelry,' says Ashleigh Trent, personal lines director and co-founder of Tower Street Insurance. Well-made pieces from respected designers may appreciate even if gold prices stay flat. Add gold to your investment portfolio today. Understanding gold jewelry's investment limitations It's common for retail stores to mark up gold pieces by 100% over wholesale costs, according to Harris. This means gold would have to double in value just for you to break even. And the challenges continue when selling. For example, the 'we buy gold' shops usually buy gold jewelry for 30% to 50% below its spot valu
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