Luke Littler's career earnings could reach £100million following his World Darts Championship win, according to sports finance expert Dr Rob Wilson. The English teenager made history on Friday night by becoming the youngest ever winner of the prestigious tournament. Littler avenged his defeat in the final from 12 months previously, when he lost to world number one Luke Humphries, as he defeated Michael van Gerwen 7-3 in a one-sided final at the Ally Pally in London.
It topped off an incredible year or so for the 17-year-old, who won 10 titles in 2024, including the Premier League and Grand Slam of Darts. He was also named BBC Young Sports Personality of the Year and narrowly missed out on the main award, finishing second behind Olympic gold medallist Keeley Hodgkinson. Dr Rob Wilson, speaking to LuckyBlock, explained: 'Luke Littler delivered in his pursuit of darts immortality at the 2025 World Darts Championship. 'Already emerging as one of the most recognisable British sportspeople after his efforts as runner up at the 2024 event, he continued to deliver a masterclass of darts throughout 2024, winning multiple titles as he travelled the world. 'The 17-year-old darts sensation backed up his 2024 World Darts 2nd place by going on to win ten senior PDC titles. With prize money and sponsorship he’ll have amassed around £1m in the calendar year. 'Littler's earnings should be extrapolated like compound interest. As each year passes his prize money will increase year on year, as will his endorsement activity as his profile grows. 'He should comfortably earn £20m in prize money over the next 10 years. 'Add to that sponsorship, the inevitable ‘at home with the Littlers’ documentary that will follow and other revenue streams and his career earnings could easily hit £100