When a bevy of international winery owners and winemakers gathered for the New York Wine Experience last October, one word was on everyone’s lips and it wasn’t “cheers.” “Headwinds” was the word of the weekend. It was uttered any time talk turned to declining consumption or the oversupply of grapes or wine.Demographics continue to shift. Alcohol producers must address consumers with strained budgets, evolving tastes and preferences and new ways to shop. But it’s not all doom and gloom.
There are tailwinds propelling growth and noticeable trends that will shape the industry in the coming months. Here are three categories that help to define how we drink in 2025 along with some related recommendations.White, rosé and sparkling wines keep outperforming red wine, which has been trending down for the past 20 years. A changing diet (always from red meat to more vegetable and fish) is seen as one of the contributing factors. Rising temperatures are another, as riper grapes contribute to the production of sweet and jammy reds that taste more like dry port than traditional expressions. (Hot days also make thirst-quenching pink and white wines more enjoyable.) California’s intense interest in chardonnay is being matched by accelerating interest in other varieties, especially sauvignon blanc, pinot grigio/gris and Rhône varieties (viognier, marsanne and roussanne). Wineries in Argentina are producing white malbec to meet the needs of a changing market, while white wine varieties have a rising profile to bring diversity to regions known for sturdy red wines, such as the Rhône, Umbria and Piedmont.Also called tempo drinking or zebra striping, the practice of switching between alcoholic and non-alcoholic drinks isn’t new, but its more sophisticated than water and wine served with dinner thanks to an interesting range of non-alcoholic drink option
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