Toyota Takes Aim at Space with $44 Million Investment in Rocket Company

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Toyota Takes Aim at Space with $44 Million Investment in Rocket Company
Toyota,Spaceflight,Interstellar Technologies

Toyota chairman Akio Toyoda made a subtle jab at Tesla CEO Elon Musk during his CES 2025 keynote, announcing a ¥7 billion ($44 million) investment in Japanese private spaceflight company Interstellar Technologies Inc. The investment, through Toyota's technology division Woven by Toyota, marks the automaker's foray into the space industry and its vision of expanding mobility beyond Earth. This move comes as Toyota seeks to transition from a traditional car company to one focused on producing 'mobility and happiness for all,' as Toyoda stated.

So, car company executives: Who's got the bigger rocket? A subtle but obvious dig at Tesla CEO Elon Musk came from none other than Toyota Chairman Akio Toyoda at CES 2025 yesterday, amid his keynote speech about the Woven City project in Japan. That development is part of Toyota's goal of transitioning from being a traditional car company to one focused on 'producing mobility and happiness for all,' as officials put it.

However, the demand for private space launches—including efforts like satellite launches and eventually even exploration—is expected to rise significantly in the coming years and decades. However, while the U.S. and China lead the way in launches, other countries like Japan trail far behind.

 

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