Aston Martin's CEO says the company can’t reach all of its potential customers without hiring and promoting women in a meaningful way, but the company still has a long way to go in promoting gender parity

To build cars that appeal to female customers, Aston Martin needs to integrate female employees into the company in a meaningful way, CEO Andy Palmer said in an interview with Business Insider. Palmer highlighted female executives like Laura Schwab, president of Aston Martin the Americas, and Nikki Rimmington, Aston Martin's vice president and chief planning officer.

To build cars that appeal to female customers, Aston Martin needs to integrate female employees into the company in a meaningful way, CEO Andy Palmer said in an interview with Business Insider. Palmer highlighted female executives like Laura Schwab, president of Aston Martin the Americas, and Nikki Rimmington, Aston Martin's vice president and chief planning officer.

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