LAUSANNE, Switzerland: The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than US$3.0 billion , the International Olympic Committee said on Tuesday : three times more than any previous summer Games.
"This equates to revenues exceeding 3.0 billion dollars from national partnerships. That is an amazing amount of money," Coates told the IOC session. The three companies have separate deals with the IOC as major sponsors of the organisation, worth hundreds of millions of dollars in total.In comparison, the London 2012 Games raised roughly US$1.1 billion from domestic sponsors - a record at the time - while Rio de Janeiro in 2016 claimed it had slightly surpassed London, although that is unlikely with final accounts inaccurate given ongoing corruption probes linked to those Olympics.
But in Japan, the Games have generated great enthusiasm with 7.5 million citizens registering to apply for tickets through a lottery system, many of whom ended up without any.
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Source: BusinessTimes - 🏆 15. / 51 Read more »