The changes reflect how Facebook is under pressure to diversify its revenue away from Facebook's flagship app and addresses the company's move towards privacy.Facebook is giving its head advertising exec more oversight into growing revenue across all of its properties.
Facebook's top advertising exec David Fischer was bumped up to the role of chief revenue officer in March, in a move that was not publicly announced. Fischer was previously VP of business and marketing partnerships and is a longtime Facebook exec that joined the company in 2010. Previously, he oversaw Google's North American advertising teams in addition to working with other departments like Google Checkout., but it went largely unnoticed at the time.
The new title reflects Fischer's increased purview over all of the company's platforms that make money including Instagram, itsFisher, along with Carolyn Everson, VP of global marketing solutions, is often viewed by marketers as the face of Facebook's advertising business, and both work with Facebook's largest advertisers and agencies. According to a spokesperson, Fischer's role now oversees Facebook's 7 million advertisers.
The leadership changes come at the same time that Facebook is focusing on privacy and preparing to encrypt its messaging products. This spring, CEO Mark Zuckerberg outlined a number of steps that the company is taking to become more private, including new