Tequila Companies Are the New Lifestyle Brand for Celeb Men

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Um, is tequila basically the male celeb version of Goop? katherineesingh investigates 🔎

Forget about Breaking Bad, looks like actors Bryan Cranston and Aaron Paul are all about breaking open a bottle of tequila—or at least selling fans one. The former TV show co-stars announced an off-screen collab on July 9: their new mezcal brand, Dos Hombres.

They inevitably start it when their careers are on the DL It seems like every time you turn around these days a new female celeb is rolling out a lifestyle brand.

It’s spurred on by a “passion” As with most great entrepreneurial endeavours, many a celeb lifestyle brand started with a *moment*—something that sparked a cosmic shift in our favourite celeb, altering the course of her life as well as the lifestyle industry as a whole.

Do you too want to spend hours conversing in the jungles of Oaxaca with Bryan Cranston and Aaron Paul while wearing matching fedoras? Check.

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