we should show up before you come to our games?” read the frustrated slogan of the French national team, posing nude during the women’s football World Cup in 2011. At this year’s tournament in France figures smashed records without such desperate measures., the game’s governing body, estimates that it drew a total of 1bn viewers, up from 750m four years ago in Canada. The semi-final featuring England was the most watched television programme of the year so far in Britain.
Sponsors have taken note. Visa, a payment-card network with a taste for supporting high-profile sports events, spent as much promoting it as it did on the men’s competition. Earlier this year Barclays, a bank, became the first ever title sponsor of the English Women’s Super League in a deal said to be worth over £10m . On July 5th Alipay, China’s electronic-payments giant, announced a 1bn yuan ten-year charitable initiative to support the Chinese women’s football team.
Sixty percent of women’s football teams in the biggest leagues now sport front-of-shirt patrons different to those for the men’s team at the same club, according to Deloitte. The consultancy reckons this could approach 100% by the next World Cup in 2023. The number of European national associations with dedicated women’s football sponsors rose from nine in 2013 to 17 in 2017.
Kelly Simmons, director of the professional women’s game at England’s football association, says that these multi-million-pound deals have been transformative. The big bucks, though, will come with broadcasting rights. Men’s English Premier League games bring in more than £3bn a year from broadcasters.
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Pay them, dammit.
And billions watched her disrespect her country and billions of children heard her use the f-word. 😞
The likes of Rapinoe likely to be a problem ...
WAY OVERESTIMATED!!!
In perspective, more Americans watched the Game of Thrones finale than watched the women’s World Cup finale. WorldCup2019 EqualPay facts
Nah. There was controversy. Without controversy no one cares again
Real winners !
They’re going to need a lot of sponsors to bridge the earning gap isn’t it? Let’s reward based on revenue generated. EqualPay USWomensSoccerTeam
i claim sponsor number that be luring is a big zero.
Hey, what an interesting way to raise revenue!!!
No it isn't
where there is the will there is the way to make money. 😑
But right now equal pay will sink the league
Well, good.
⚽️👫Equal Pay👫⚽️
The best way to ensure equal pay is to build the fanbase.
If that is so, why are all the seats shown to be empty?
Women's football sux, U15 boys trash the best womens teams in the world, only when they became all trans will they have a chance...lmao
Being a woman is already a big business... So, women football is A Big Business 😌already...
Yeah, absolutely, pay them what they are worth! 😁🙏
Yeah people should invest in there... Talents are in there
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