What Microsoft’s revival can teach other tech companies

good to be back on top—and this time, almost liked. Twenty years ago Microsoft was considered an evil empire, scheming for domination and embroiled in a bruising antitrust battle with America’s Justice Department. Five years ago, having dozed through the rise of social media and smartphones, it was derided as a doddery has-been. Now, after several stellar quarters—this month it reported revenue of $33.

First, be prepared to look beyond the golden goose. Microsoft missed social networks and smartphones because of its obsession with Windows, the operating system that was its main moneyspinner. One of Mr Nadella’s most important acts after taking the helm was to deprioritise Windows. More important, he also bet big on the “cloud”—just as firms started getting comfortable with renting computing power.

Third, work with regulators rather than try to outwit or overwhelm them. From the start Microsoft designed Azure in such a way that it could accommodate local data-protection laws. Its president and chief legal officer, Brad Smith, has been the source of many policy proposals, such as a “Digital Geneva Convention” to protect people from cyber-attacks by nation-states.

True, missing the boat on social media means thorny matters such as content moderation pose greater difficulties for Facebook and Google. Still, others would do well to follow Microsoft’s lead. Apple has championed its customers’ privacy, but its treatment of competitors’ services in its app store may soon land it in antitrust trouble.

Even a reformed monopolist demands scrutiny. It should not be forgotten that Microsoft got where it is today in part through rapacity. Critics argue that in its battle with Slack, a corporate-messaging service which competes with a Microsoft product, it is up to some of its old tricks. A growing number of women at the firm are complaining about sexual harassment and discrimination. The new Microsoft is far from perfect. But it has learned some lessons that other tech giants should heed.

Pivot, bro, pivot....

Moving your data to the cloud make them not yours anymore...

Now is Needed some safety features for cyber attacks

Hire someone with imagination and a capacity to disrupt creatively.

although it is a crappier solution than gcp, azure thrives because they leverage their enterprise customers. i predict a slump if they do not improve the services.

We have a new enemy... Big tech power/censorship... But, wait... We must think of the children! lmao

RickAnderson I've always been an ardent philosophical supporter of Microsoft - in sharp & deliberate contrast to the Apple hero worship - and I consider this a vindication of my entire intellectual framework & general life choices.

Hint: Don’t have shites as leaders

Proving that mediocrity wins.

Non IITIAN's Work

if you use microsoft's software you probably classify as illiterate

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