A CEO who just raised $200 million from SoftBank refuses to run his business from Silicon Valley, where rents and talent are overpriced

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C2FO executives Sandy Kemper and Colin Sharp told Business Insider why the SoftBank-backed fintech is based in Kansas City, not Silicon Valley.

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C2FO lets suppliers offer up their invoices at a cheaper rate, allowing them to raise cash faster than if they waited for the client to pay up the full amount later. Big businesses like Amazon, for example, use the service to pay some of its vendors faster but at a discounted rate. "We will soon have 300 people around the globe," said Kemper, referring to the number of employees at C2FO."Of those people... I think you could count the folks who have left us, who we wanted to keep, on the hands and toes of one person over the last ten years.

The pair's comments come as more startups and investors look outside of Silicon Valley, thanks to prohibitive rent and talent costs. Steve Case, the former CEO of AOL and an investor,'There's an amazing pool of engineers and data scientists in the area'Read more: Kemper says Kansas City is witnessing a 'return of confidence' in entrepreneurialism not seen since its late 1800s heyday

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