Naspers European tech company has stunning debut

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Naspers gambled in investing in Tencent in 2001 when it was still a tech start-up but the Chinese firm has now morphed into an internet giant.

File: A unit of Naspers, which owns the AutoTrader platform and OLX, wants to buy 60 percent of WeBuyCars.NETHERLANDS - South African media titan Naspers on Wednesday effectively created Europe's largest consumer tech company, called Prosus, with a stunning Amsterdam stock debut driven by interest in its stake in China's Tencent.

The subsidiary groups all of Naspers' internet investments outside of its home market, with investors in particular interested in its 32 percent stake in Shenzhen-based internet giant"The listing of Prosus is an exciting step forward for the group, giving global technology investors direct access to our unique and attractive portfolio of international consumer internet businesses," Bob van Dijk, Prosus and Naspers chief executive, said in a statement.

The Cape Town-based conglomerate has since become a huge global multimedia and e-commerce investor with an appetite for emerging markets.

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