That retreat was symbolized at this week's Frankfurt Motor Show, one of the industry's biggest global events, where the USA was MIA. Ford was the only US automaker with any presence, and it was a quiet one, with no press conference, no vehicle reveals, no attention.There are numerous factors aligning to make Europe a difficult market for automakers.
"General Motors pulled out of Europe two years ago when it sold its Opel and Vauxhall brands to Groupe PSA, the French automaker that makes Peugeot and Citeon cars. The two brands had lost $22.4 billion over the the previous 17 years. GM cited the risks posed by Brexit in announcing the deal to sell.
Ford Must Tank
Better choices, cheaper prices?
Europeans like environmentally friendly vehicles, don’t care for cup holders, etc.
American cars are often time too bulky and isn’t up to par on gas efficiency for the European consumer
Europe is a a mess with regulations. Many of which are designed to trap companies so that they can be heavily fined, especially those outside of Europe trying to do business inside. Imagine the Mafia being an arm of the government, that would be Europe.
CNN hasn’t reported on McCabe. Very fake news!
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Source: MarketWatch - 🏆 3. / 97 Read more »