Responding to Fashion Market Changes With On-Demand Technology

The shift toward offering greater personalization doesn’t seem to be slowing down anytime soon. In fact, Edouard Macquin, president of Lectra Americas, said personalization and the on-demand economy is core to what’s driving fashion apparel and retail today.

Edouard Macquin: The fashion industry is part of the greater seismic shift toward products tailored to individual tastes and preferences. We see this across media, for instance. What is unique to the fashion industry, though, as opposed to a streaming TV service, is that we are delivering a physical product to consumers. This is also where the challenge lies.

WWD: In that time, Lectra itself has evolved. How has the company responded to these market disruptions and demands for innovation and greater sustainability? With all of that in mind, we are proud of the recent launch of our Fashion on Demand by Lectra offering. It is the industry’s first end-to-end personalization solution.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Dow closes more than 160 points higher as stock-market investors shake off politics in favor of trade optimismU.S. stocks closed solidly higher Wednesday as gains in communication-services and information-technology shares helped to power a rebound for a market that... And on Dems plan to impeach clearly signalling they have given up hopes for 2020. Economy reacts positively to the great news. Trump train continues to roll You mean the Democrats ineptitude. haha
Source: MarketWatch - 🏆 3. / 97 Read more »