The company has acknowledged that consumers weren't interested in the product.
Despite billions of dollars of investment across the industry, virtual reality is still struggling to go mainstream.On Tuesday, the Silicon Valley tech giant announced a slew of new products, most notably its new Pixel 4 phone — and it also took the opportunity to quietly discontinue Daydream, a virtual reality product that was powered by inserting users' smartphones into headsets.
Smartphone-powered virtual reality always felt lacking compared to more fully fledged, dedicated virtual reality hardware — a contrast only heightened Despite billions of dollars of investments from big tech firms, in 2019 virtual reality is still struggling to break into the mainstream, and for most remains a novelty rather than a mature entertainment platform. Smartphone-based VR was an attempt to introduce the tech to the masses for the first time in a relatively low-cost way — but in retrospect will be viewed as an abortive stopgap on a sluggish path towards mainstream appeal.
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