Change the perception of business

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Business | We need to create leaders with foresight and depth, which might mean bravely destroying the old as we create new and better value, writes Jon Foster-Pedley.

When we look about us, we see the truth everywhere of the failure of any of the three meta narratives of the 20th century – capitalism, communism and fascism. Each has proved to be unsustainable in the end.

To escape this death spiral will mean breaking the entire geographical, spatial, economic, social and psychological structure of this system. But how do we do that? When we do this, we run the same risks that have befallen the corporate sector that we seek both to guide and to provide with the next leaders and innovators. In short, we run the very real risk of becoming part of the institutional problem, not the solution.

How do we do this? We do it as a business school by obsessing over our purpose, not our competition. I often get people asking me what our competitive advantage is and how we position ourselves against our competition. And I’m always dumbstruck. It doesn’t compute.

 

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