News Formal

Roku buys Dataxu to beef up OTT advertising: Analysis - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Roku’s $150 million acquisition of adtech firm Dataxu could make it more competitive with Amazon, but advertisers worry it could make Roku more of a walled garden

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

Alison Levin, Roku's VP of ad sales and strategy, said Dataxu gives Roku expertise in performance-based marketing from brands that don't typically spend a lot on TV ads. Dataxu still makes money from selling mobile and digital ads, which Roku could use to handle larger budgets from brands.Roku has big advertising ambitions and is betting that adtech firm Dataxu can help it capitalize on the $70 billion TV market.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

$ROKU 128.78 LONG Advertising is gearing up for Streaming Wars! $AMZN $DIS $NFLX

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Roku is buying ad tech company Dataxu in $150 million dealDataxu will boost Roku's advertising business.
Source: CNBC - 🏆 12. / 72 Read more »

Roku is buying ad tech company Dataxu in $150 million dealDataxu will boost Roku's advertising business.
Source: CNBC - 🏆 12. / 72 Read more »