Alphabet stock dips on earnings miss

that missed earnings per share expectations but was otherwise in line with what investors expected.

The company's stock fell as much as 4% in after hours trading, but recovered and settled down around 2%.$10.12 vs. $12.42 per share expected, per Refinitiv consensus estimates.Traffic acquisition costs:Paid clicks on Google properties from Q3 2018 to Q3 2019:The company met expectations on traffic acquisition costs. The metric represents the payments Google makes to companies like Apple for its search engine to be the default browser on their devices.

"We've evolved from a company that helps people find answers to a company that helps you get things done," Google CEO Sundar Pichai said on a call with analysts. Google's advertising revenue hit $33.92 billion in Q3, compared to $28.95 billion in Q3 of last year. Advertising still makes up the vast majority of Alphabet's revenues. Pichai said that half of advertisers' Search spend is now from automated bidding.

Google's "other revenue," which includes hardware like its Pixel phones and cloud products, came in at $6.43 billion, surpassing expectations of $6.32 billion, according to Factset. The company earned $6.18 billion last quarter and $4.64 billion in last year's Q3.

Maybe they need a new infusion of ethics!

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