The NCAA's pay decision could open new direct opportunities for media companies and brands - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

The NCAA's new rule would open up opportunities for media companies to work with NCAA stars that were previously off-limits:

The board requests that each of its three divisions implement new rules by January 2021 at the latest. The decision signals a reversal of the association's long-standing, controversial position that if players were able to profit from endorsements, it would create an uncompetitive sporting environment biased towards wealthier college programs.

into law a bill that will prohibit California schools from punishing athletes for accepting endorsement money, which goes into effect January 2023. a bill that will change the federal tax code in a way that forces the NCAA to give all student-athletes the right to profit from their likeness. Walker said on Tuesday he plans to move forward with his proposal to ensure the NCAA vote turns into real action.

Judging by the presence and popularity of pro athletes on various social and digital platforms, the decision could create similar, substantial opportunities for brands to work with NCAA athletes. On Instagram about one one-third of the platform's global users — about users — follow a sports account and about 80% of those accounts belonging to individual athletes, per Adweek.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

In the forces of achieving security and safety systems of independence, we always return to create the team and assign the worker to start and implement

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

DTC brands bypassing ad agencies and working with production companies - Business InsiderPopular direct-to-consumer brands like Bombas, Mailchimp, and SmileDirectClub are increasingly bypassing traditional agencies and working directly with production companies
Source: BusinessInsider - 🏆 729. / 51 Read more »

Kroger memo touts a 'new brand' and says 'all will be revealed soon' - Business InsiderKroger says its 'old approaches aren't working' and its 'new brand takes a clear stand that fresh shouldn't just be for some, it should be for all.'
Source: BusinessInsider - 🏆 729. / 51 Read more »