That specialization helps give it an edge over rivals when it comes to getting in on deals in the sector,Emergence can offer startups access to all its partners and a community of founders at similar companies experiencing like challenges, he said.
But Santi Subotovsky thinks Emergence Capital has an edge over its rivals when it comes to investing in such companies — its very narrow focus. Emergence only invests in early-stage enterprise software companies, said Subotovsky, a general partner with the firm. That allows its portfolio companies to tap into the knowledge of any and all of Emergence's partners. And the firm can connect founders to peers who are running similar firms and facing like challenges.
Emergence has been around for 15 years and has backed some of the more successful enterprise startups over that time, including Salesforce, Veeva, and Box. But it had one of its biggest successes earlier this year when another one of its portfolio companies,The firm only makes about five to seven investments each year — all in A rounds. But because of its specific focus, it gets to look at pretty much all the companies in the enterprise space, Subotovsky said.
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