have both recently expanded access to human advice as well. Whether Goldman's upcoming robo advisor will take a similar strategy is unclear, as Schnoll didn't say whether the new tool would be a purely automated offering or a hybrid of human and algorithm-based counsel.
If the new tool launches through Marcus, we think a human-digital hybrid approach would be a wise choice. Goldman and other wealth managers face competing pressures between meeting customer demand for personalized service — which is heightened when it comes to financial To balance this tension, and in the process profitably serve the mass-affluent consumers and smaller investors Goldman wants to attract, the best bet could be a hybrid approach.
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