Omada Health links with Blue Cross Blue Shield on type 2 diabetes - Business Insider

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Omada isn't the only company looking to stake its claim in the diabetes management market — Livongo and One Drop will no doubt keep the space competitive:

The program will roll out to self-insured customers of BCBS Minnesota , with plans to bring the tech to BCBS' fully-insured customers down the line, per statements from Omada CEO Sean Duffy cited by MedCity.

Omada delivers significant savings for payers and improved health outcomes for users thanks to its blend of innovative tech solutions and personalized health coaching. When individuals start up with an Omada program, they're provided with several free, connected medical devices dependent on their condition, such as a wireless scale, a glucometer, and a smart blood pressure cuff.

Data from these devices, as well as information related to activity and diet, are then shared with one of Omada's personal health coaches, who help set individual goals for the user to drive positive health changes.

Recently public Livongo is already posting triple-digit year-over-year growth in membership and revenue. In , the California-based chronic disease management platform saw revenue soar to $47 million, up 148% YoY, which can be attributed to the company's 118% membership boom that pushed total enrollment over 207,000.

Meanwhile, New York-based One Drop is taking a consumer retail approach to generate data critical for improving its 8-hour predictive glucose service. One Drop recently brought its connected blood glucose monitors to hundreds of

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