electric-vehicle startups that have attempted to follow it have demonstrated the enormous challenge of vehicle assembly, even on a small scale. And programming a car to drive in a crowded city is harder than doing the same in a quiet suburb.
It's significant that Zoox is making its vehicles with ride-hailing, rather than personal ownership, in mind, because doing so could allow the company to avoid some of the pitfalls faced by electric-vehicle startups. When you sell cars to customers, the profit margin you earn on each vehicle will be so low that you'll have to make hundreds of thousands of them to turn a profit, Levinson said.
"If people decide that this is going to take 30 years, then we could be the best, but people aren't going to pay for that," Levinson said. "If it's going to take five years but we're 17th-best, then probably people aren't going to pay for that either."
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