Spotify wants to be the Nike of audio. Here's how CEO Daniel Ek plans to do it. - Business Insider

But for Ek, the best way to expand the 248 million figure to a billion is through experimentation.

He wants a culture of experimentation to drive innovation: "You can't have a culture of experimentation if you don't allow for failures to happen." Ek talked about how Spotify uses "hack weeks" to develop new ideas to push the app forward. He said that developing the discover feature means that more people listen to different content more often and that, in turn, helps to grow the business as artists put their music on the platform to which will be suggested to people.

But for Ek even with this variety, the key is to "find a commonality between them which becomes powerful and galvanize behind it," as he wants more than a million people to be able to live off their art via the platform.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Mars' plan to fix a 'broken' global supply chain with $1 billion - Business InsiderMars CEO says the global supply chain is 'broken.' Now, the $35 billion food industry giant is investing $1 billion to fix it.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Google is planning to break into banking with new checking account offerings - Business InsiderGoogle will offer checking accounts to consumers next year, with the accounts themselves provided by Citigroup and Stanford Federal Credit Union.
Source: BusinessInsider - 🏆 729. / 51 Read more »

One of these 16 finalists will become Business Insider's 2019 Car of the YearBrands represented this year are Audi, BMW, Cadillac, Ford, Honda, Lamborghini, Mazda, Mercedes-Benz, Nissan, Porsche, RAM, Subaru, and Toyota.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Facebook is quietly setting the stage for an unprecedented new chapter in its business - Business InsiderFacebook is quietly setting the stage for an unprecedented new chapter in its business ...not being a platform for white supremicists and elitists? After The Great Hack which hack is to follow?
Source: BusinessInsider - 🏆 729. / 51 Read more »