Author:Kelsey LawrencePublish date:Nov 20, 2019Shelly Horst and Dryw Scully might be living an American dream in South Philly. The couple behind Room Shop Vintage, makers of those bodacious organza scrunchies, opened a showroom in a renovated former vocational school known as the Bok building. They also live one block from their showroom, which means avoiding a morning commute stuck in traffic or sandwiched coat-to-coat on a train.
Her "Latina Power" shirt, created in 2016 as a response to the presidential election, has been shared on Instagram by Gina Rodriguez from "Jane the Virgin" and Aimee Carrero, the voice of Princess Elena on "Elena of Avalor." This buzz, along with being selected as one of 10 Latina entrepreneurs for the #WeAllGrow conference, propelled Zeano's business.
A caffeinated morning spent at Marfa's El Cosmico catalyzed the couple into designing apparel when Brodt started imagining what his great-great-grandfather would have worn when he transitioned from a sort of hunter-gatherer lifestyle into a more agrarian existence. He also credits the Oregon Native American Chamber of Commerce for bolstering Ginew's presence in Portland and connecting them to a community of Native American businesses, large and small. ONAC is a business incubator created to support educational and economic opportunities for Native Americans in Oregon and Southwest Washington.
Business incubators and mentors are, of course, available in New York and LA, but the one-on-one attention and tight-knit community might not be found in quite the same way. All three brands share a similar quality of elevated style — looks that could do well anywhere — and yet they feel inextricably connected to the cities where they live.
But she also mentions the unique ports of entry available to her brand by being located in a border region. Similarly, for Room Shop, Horst says that while it's easier to find factories in LA, the prices are much higher.
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