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Google is putting new limits on political ads, restricting advertisers - Business Insider

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Google is putting new limits on political ads, blocking advertisers from targeting people based on their politics

Google announced Wednesday that it was making changes to its political ads policies, limiting advertisers from targeting people based on their political leanings.

Google said its policies would begin to be enforced in the UK within a week, as the country heads toward its general election on December 12th. The company said its new ad regulations will be enforced across the world by early January 2020.

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