iHeartMedia Partners With 'Disgraceland' Host on New Podcasting Company

The new company has announced a slate of four music podcasts, starting with the series"Dear Young Rocker."has established his own podcasting company, it was announced Wednesday . Dubbed Double Elvis Productions and co-founded by Brennan’s business partner, the company will create “original entertainment properties rooted in podcasting,” according to a press release, with a total of four music-focused iHeartOriginal Podcasts produced by the company already in the pipeline.

," said Brennan. "Double Elvis is a way for me to help bring to life other stories that I want to hear, from an emerging group of compelling and diverse storytellers that challenge and inspire me to continue to try and push the limits of the podcast medium. Working with iHeartRadio on this new slate gives these creators a massive platform to help them find their audience.

, “a first-person, coming of age story about the struggles of young adulthood and the power of music.” The story is told from the perspective of the host, bass playerwho tackles how body image, gender power dynamics and mental health are magnified during our adolescent and young adult years. It is slated for release in January 2020.

"I’m excited to work with Double Elvis Productions because we share a commitment to showcasing the power of music through creative storytelling and I feel truly supported in my fierce individuality as a creator,” said Ursin. “They’re helping me do exactly what I want to do while I stay true to my DIY sensibilities.”, we were all introduced to one of our medium’s great talents, Jake Brennan.

Double Elvis’ forthcoming slate of shows will be included in iHeartMedia’s “Podcast, Meet Broadcast” initiative, which spreads awareness of the company’s podcast content by airing it on iHeartMedia broadcast stations. That initiative reportedly resulted in a “massive increase” in listenership for the music-meets-true-crime podcast that joined the iHeart Podcast Network in its third season -- after it aired on more than 70 iHeart stations this past March.

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