News TickerAn Emergency Warning is in place for Tara and Kogan in Queensland. Keep up to date withKate Heussler is witnessing a concerning shift in the fashion industry.
It's that without adequate regulation, the rise of "deepfake porn" — where someone can superimpose a person's face onto sexual images or videos to create realistic content that they have never participated in — could become more entrenched."When it comes to AI, the type of scam … will be something like an open casting call with a big dangling carrot that could be money, cars, diamonds, whatever it is that brings mostly young girls to these castings.
Ed Husic is examining how artificial intelligence regulation in Australia can keep pace with the technology's advances. A report by McKinsey suggests that in the next three to five years, generative AI could add $US150 billion, conservatively, and up to $US275 billion to the apparel, fashion, and luxury sectors' operating profits.
He says that unlike traditional photo shoots, their technology can create an AI-based model in about five to seven minutes. In March, after Levi's used a diverse avatar created by Lalaland in its marketing, the company faced social media backlash.Critics called the decision "lazy" and "racist" and questioned why Levi's wouldn't simply hire real models to promote diversity."We are not scaling back our plans for live photo shoots, the use of live models, or our commitment to working with diverse models," the company said.
Ms Stevanja says at her startup she would not have been able to spend $10,000, so AI didn't kill jobs, it helped generate them.Some fashion brands haven't moved completely into AI, but are starting the journey.Rather than hiring models per individual shoot, models get paid a "usage fee" for the repeated use of their avatars.
"In the old-school design world, if you designed a collection then you would get samples made with your factories so that you would have physical samples to show your buying team," she explains. She says, over time, AI may play a bigger part in the fashion industry but she believes models will still need to be paid for the use of their avatars.Others argue avatars cannot match the authenticity and human connection that real models bring.
"Diversity is basically appreciating the differences in people and AI is not about people — it's as simple as that," Ms Jeremiah says.Lalaland's Michael Musandu agrees that real models bring authenticity and that will never be fully replaced."You need models, you need real people, we definitely need it," he says.