Transformation of Nigerian National Petroleum Company Limited under Malam Mele Kyari

One of the best things to happen to the Nigerian National Petroleum Company Limited was the appointment of Malam Mele Kyari as its group managing director in 2019. To fair-minded analysts, the appointment based on verifiable evidence has changed the trajectory of that company and set it on a path of sound corporate governance with the whole panoply of fiscal responsibility, transparency and ethical discipline.

A case in point is the headhunting of veteran journalist and media relations expert, Olufemi Soneye, from his United States base to function as NNPCL’s chief corporate communication officer. Key industry watchers are of the view that the step is perhaps the most significant decision Kyari has taken in the post-Petroleum Industry Act era.

While repositioning these previously unknown business units and entities of NNPCL, Soneye has repositioned the main brand itself to loftier heights through positive projection and promotion of the company’s brand identity. Through his all-round approach to corporate branding, individuals and organisations are coming in their numbers to associate themselves with NNPC Ltd.

It is noteworthy that Soneye has humanised the NNPC as a brand through the creation and deployment of captivating social media content. Through this effort, he has transformed the NNPC Ltd brand into a relatable and engaging entity, resulting in a substantial increase in followership across all social media platforms, thereby enhancing brand affinity and resonance.

As a former journalist, Soneye has been able to manage NNPCL’s media partners in a way that has been mutually beneficial to most parties. Through his frank and timely response to enquiries, a good many negative reports against NNPC Ltd. have tremendously reduced or in some areas have been neutralised or substituted with positive ones.One key example is his handling of the story around the deadline for the rehabilitation of Nigeria’s refineries.

इंडिया ताज़ा खबर, इंडिया मुख्य बातें

Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।

Appointment of Mele Kyari as Group Managing Director of Nigerian National Petroleum Company LimitedThe appointment of Mele Kyari as the group managing director of the Nigerian National Petroleum Company Limited (NNPCL) has brought about significant changes in the company's trajectory and corporate governance. Kyari's plan to re-engineer administrative processes aims to transform the NNPCL into a world-class organization.
स्रोत: thecableng - 🏆 2. / 80 और पढो »

Private company withheld Nigerian govt’s N32bn meter fund for 20 yearsThe Minister of Power, Adebayo Adelabu, has said a private company reportedly held on to N32 billion paid into its account in 2003 for the supply of three million prepaid metres.
स्रोत: DailyPostNGR - 🏆 11. / 59 और पढो »

Quarry Company Accused of Destroying Homes and Threatening Health in Nigerian CommunityResidents of a community in Ebonyi state, Nigeria, have accused a quarry company of destroying their homes and threatening their health with its blasting operation. The company, Master Rock Quarry LTD, allegedly caused heavy vibrations that brought down buildings in the community.
स्रोत: thecableng - 🏆 2. / 80 और पढो »

Fast Company names Flutterwave Most Innovative Company in Africa, Europe, Middle EastFlutterwave, Africa’s leading payments technology company, has been ranked No. 1 in Fast Company’s Most Innovative Company for Europe, Middle East, and Africa 2024, joining others like Nvidia, Open AI, and Youtube on the list. These organizations are setting new standards and achieving remarkable milestones in all sectors of the economy.
स्रोत: DailyPostNGR - 🏆 11. / 59 और पढो »