“I try to be really responsible and I would, for lack of a better term, be stingy with who I align myself with. I feel like we have such large platforms and maybe at the beginning of our careers, I was so excited to get offered any deal that I probably took it even if I knew what it was or wasn’t. I’ll admit to that,” she said in an interview, unveiling her collaboration with Liverpool-based
“Out of the blue, they reached out to me to work with them. I was so honored and surprised. They let me have creative control,” Kardashian said of Tatti Lashes. The collaboration includes a strip of false eyelashes along with two sets of individual lashes, one for day and the other for the night, as well as a bond and seal applicator and a rose oil infused lash remover that comes with a miniature lashes brush.“I love the playfulness of glam and trying new things out but I am definitely a wearer of more individual .
The business is expected to have sales of more than 40 million pounds in the financial year ending in 2025 and reported a turnover of 27.2 million pounds in the financial year ending 2024.