The industry’s overriding goal should be providing access to exceptional whisky while also fostering learning. We do not want to see those new to the whisky scene feeling intimidated. We must welcome the new generation of whisky drinkers. The younger 18-25-year-old bracket has seen a 25 per cent year-on-year increase in whisky consumption since 2021 according to a recent YouGov poll.
Accessibility extends beyond whisky consumption and the introduction of new industry players to whisky collecting and investment. For investors, streamlining the investment process is essential, providing the means for storage and value tracking. Additionally, access to transparent pricing and comprehensive market options, especially when considering exit strategies, is paramount.