its new team-up with Sony Music Entertainment to create Palworld Entertainment, Inc. The joint venture’s stated purpose: “accelerating the multifaceted global development of Palworld and its further expansion,” which sounds like corporate-speak for “merch, baby.”
The deal includes Sony Music Entertainment, Inc. and anime studio and game publisher Aniplex, Inc., both part of the broader Sony Corporation. Pocketpair says, with the aim of accelerating the multifaceted development of Palworld and further expanding the IP,” according to the website’s About section.
A press release added that the conglomerate will aim to develop the IP’s reach and expand “commercial business endeavors.” In other words, there’s money to be made here, and capitalize, they will.25 million players within its first month, isn’t subtle about its Pokémon influence. It includes nearly 1:1 likenesses of some of the longstanding franchise’s creatures, which the player — yes — collects and battles. But so far, The Pokémon Company has held back its lawyers.
You can’t make up the irony of the newly established alliance, as the Pokémon Company was established as a similar joint venture between Nintendo, Game Freak and Creatures in 1998. Well-played, Sony. Palworld Entertainment says it will kick off its new licensing push with a series of “exclusive merchandise based on the game.” The joint venture will debut its new lineup of goods at Bilibili World 2024, which kicks off in two days in Shanghai, China.