"This winter we will see more businesses go bust for sure":
There has been widespread price-slashing and numerous names big and small have disappeared from the UK cycling scene altogether in recent times — from major distributors likeinto administration which preceded the brand's intellectual property rights being bought by Mike Ashley's Frasers Group for just £3 million.
While the company can view itself as relatively healthy given the woes elsewhere, Butler-Adams did suggest the economic climate could hinder Brompton's plan to build a new"car-free" factory in Kent., with the hope that the headquarters would be ready to move into by 2027, however Brompton has faced delays as theabout the scheme's impact on the local road network and the lack of any car parking facilities at the site.
This came despite what Brompton called "challenging conditions in the cycling industry, driven by the wider global economic uncertainty and the market normalising post Covid".that the brand was fighting against cheaper brands copying designs across China and Europe. He called the copycat problem"very serious" and explained it takes"four to five years to develop a product or evolve something" only for other manufacturers to move in once it goes to market.
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