CLEVELAND — As cars zip past 3800 Lorain Ave. in Cleveland’s Ohio City neighborhood, bicycles have been the bread and butter for Fridrich Bicycle.
"I kind of took over the store force-feeding style back in the early 90s when my dad passed away,” Fridrich said. “This is not a big box store. We give a lot of personal service here. They know if they need something for their bike chances are we got it,” Fridrich said. “Every bike that I sell here is assembled, adjusted and when it's sold and ready to go, we adjust it one more time before it leaves the floor.”
She added that customer habits are changing, which complicates matters for family-owned and small businesses that don’t evolve.
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