Cogeco CEO says cellphone service a ‘go’ after company strikes deals with two wireless carriers

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Cogeco CEO says cellphone service a ‘go’ after company strikes deals with two wireless carriers
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Telecom is preparing to enter increasingly competitive wireless sector

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Frédéric Perron, president and chief executive officer of Cogeco, said the company is well aware of the heightened competition in the wireless market and has factored those dynamics into its plans.has struck deals with an unnamed national wireless carrier and with Bragg Communications Inc.’s Eastlink that bring the Montreal-based telecom closer to launching cellphone service within its Quebec and Ontario market.

Mr. Perron said Cogeco is well aware of the heightened competition in the wireless market and has factored those dynamics into its plans. Cogeco recently launched cellphone service in the United States under its Breezeline brand by striking a deal to piggyback on AT&T’s network.

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