Apple eyes bigger slice of India's streaming market with Airtel deal

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Apple is tying up with India's Airtel to offer the telecom firm's premium customers its music and video streaming services for free.

to offer the telecom firm's premium customers its music and video streaming services for free, potentially giving the U.S. firm access to thousands of consumers in a price-sensitive market.

"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs. Premium users of Airtel's broadband and postpaid services can access Apple TV+ and Apple Music later this year as part of their plans.

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