A Nottingham company's controversial new branding which has seen Robin Hood ditched from its logo has gone up at its headquarters. The Nottingham Building Society, known previously as The Nottingham, recently confirmed that it had dropped its famous Robin Hood logo for "inclusivity" reasons.
Explaining the change, the business said: "We're excited to introduce our new brand look, reflecting our commitment to inclusivity, progress and community. For 175+ years, we've supported unique financial journeys and now we're evolving to better meet your needs." The new logo features the brand's name in bold swirly writing on a bright mint green background. That branding has now been seen at the company's headquarters on Fulforth Street.
Seen from its Mansfield Road entrance, the new logo has been placed above the main doors. The rebrand provoked a backlash after being unveiled, with former MPs and a Robin Hood actor being among those criticising the new look. The building society states on its website: "We've mixed our rich history with a modern twist. We want to reflect society as it is today. For us, that means championing inclusivity and celebrating financial diversity. Consider it a glow-up, but for a building society, changing to make sure we're fresh and relevant for current and future members."