Google is facing multiple proposed Australian class action lawsuits, with two law firms investigating claims of anticompetitive conduct in the digital advertising market. Phi Finney McDonald and Maurice Blackburn have announced separate actions, alleging Google has a dominant position across the digital advertising supply chain, profiting at the expense of publishers and advertisers.
Joel Phibbs, from Phi Finney McDonald, highlights Google's dominance in the ad tech space and its potential exploitation of this position. The actions aim to address Google’s control over the ad tech market, which involves complex algorithms and systems for digital ad trading
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