JUMEIRAH, Abu Dhabi—Philip Morris International is targeting to increase its revenue in smoke-free products to 66 percent by 2030, after reporting that it now generates 38 percent of its revenue from smoke-free products.
PMI President for South and Southeast Asia Frederic de Wilde also said that in emerging markets, the company has a 45 percent share of the total markets where smoke-free products were for sale.PMI is on the right track as Volpetti reported that its heated tobacco products IQOS is the number one tobacco product globally with a 75 percent share.PMI’s oral nicotine brand is also on top globally with a 72 percent share in the United States.