as Meta: “Meta as in ‘we are a cancer to democracy metastasising into a global surveillance and propaganda machine’”, she tweeted. Facebook is hardly the first company to rebrand. Why do they do it?A daily newsletter with the best of our journalismSometimes rebrands follow mergers: neither firm wants to appear the lesser, so a new name is hatched. Sometimes they signal a broadening of ambition, as when France Télécom became Orange and began expanding outside its home market.
Sometimes firms rebrand to polish their reputation. As any marketer can attest, brands have equity that can depreciate. Sometimes they are better ditched, so as to gain distance in the consumer’s mind from a tarnished good. Philip Morris, a tobacco firm, is now Altria—though it still sells cigarettes, which still cause cancer. The opposite can happen too, where firms seek to bolster themselves by way of their marquees: that’s how BSN, a soulless acronym, became Danone.
Separating the corporate entity from the product also lets firms convey different messages to different audiences. Firms interact with investors, politicians, regulators and employees while products speak to consumers. This allows for two-track messaging without appearing contradictory, says Laurent Muzellec of the business school at Trinity College in Dublin. Diageo can support responsible drinking while Guinness ads on TV tell tipplers to guzzle the stuff.
Rebrands are not always successful. In 2001 Britain’s Royal Mail, for some reason, decided to call itself Consignia, which cost £2.5m . It then unrebranded, which cost another £1m. PwC Consulting became the butt of corporate jokes when it took the name Monday, which was scrapped in a takeover by IBM.
No rebrand can fix underlying issues with a product. Better, more engrossing competitors are just a tap away—as
A more interesting question is how come people always, without fail, complain whenever companies rebrand?
You can rename the shit with any name you want, it will be always shit.
Rebranding themselves is a trick the companies use to fool people when they lose their credibility and become infamous in public eyes due to their deceitfulness! So is doing the Facebook! Meta or Facebook doesn't matter, the quality and the way it operates remain unchanged!
I can actually read F A C E B O O K hidden all over the symbol: look deeper.
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Why do men buy expensive sports cars? Mid life crisis
Meta doesnt have half the letters in Facebooks name Half the letters in Facebooks 7 letter name would be 3,5 letters (o being used twice)
One blue pretzel please. Meta
Is this a legal and tax dodge?
machine page after
Facebook is dead, and meta is dead on arrival!
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I shall not be returning, then. Facebook deleted my middle name. I have no use of that entire system because Mark Zuckerberg does not care about genderqueer handles.
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