Basically, Nowsta, with sophisticated software, can find workers who are idle and alert them of an opening for work. For instance, one bar on the block may be slow, but has too many servers on the shift. The app can alert the waitstaff about the need for help at another restaurant a few blocks away. Multiply this scenario throughout New York City and other states across the country.
The app was started before the pandemic, but it benefited from the swift realignment of the workforce and pressing need for businesses of all sizes to attract workers. The Great Resignation trend made it socially acceptable for people to quit their jobs with a moment’s notice to pursue a better opportunity. We’ve also seen workers not show up for their jobs—“This new pervasive attitude makes it nearly impossible for companies to manage, hire, schedule and deal with payroll.
Ashok Krishnamurthi, managing partner at GreatPoint Ventures, an investor in Nowsta, said, “The last two years have caused a paradigm shift in the labor marketplace, and hourly and flex work are becoming ever more prevalent. Krishnamurthi added, “Businesses of all types now must connect easily with, and manage efficiently, their on-demand workforces.
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