The Plano headquarters of digital banking technology firm Alkami Technology.Plano-based financial technology company Alkami Technology says its acquisition of a data analytics firm expands its potential market by as much as $1 billion.
Combining Alkami and Segmint will give financial institutions a more complete view of account holders, the companies said. Segmint, which serves 147 financial institutions with 15 million account holders, said its algorithms create “key lifestyle indicators” — demographic, psychographic and behavioral.