“Once TikTok figures out how to directly help more of their creators monetize their content, you will definitely see creators investing additional time on the platform and maintaining a consistent presence there,” said Mike Lee, an Esports agent at United Talent Agency.
TikTok declined to disclose the price of these subscriptions. A spokesperson said after app store fees, creators will split revenue from TikTok 50/50. “As the feature is still an early pilot program, right now we’re focused on building the product and hearing feedback from some of our top creators,” the spokesperson said.
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